Social media can provide your company with a wealth of information about what your customers-and competitors-really think about your organization. In this course, learn how to incorporate social listening in your organization's marketing strategy. Join digital and social media strategistMartin Waxman as he explains how to set up your social listening dashboard, tune into the right online conversations, and use social listening to discover insights that could lead to new products and opportunities. He also covers how to use social listening for customer service, as well as how to identify issues and crisis situations where your company's reputation may be at stake.
Topics include: * Developing a strategic approach * Integrating social listening into your marketing strategy * Understanding the needs of your customers * Fine-tuning how you search for content * Using Hootsuite for social listening * Social listening for research and insights * Social listening for customer service * Social listening for issues and crisis management